AI Jumps the Fast Food Drive-Thru: Wendy’s and Surge Pricing
Hold on to your Frostys, folks! Wendy’s, where your wallet’s worth now depends on what the clock strikes. In their latest venture into AI territory, Wendy’s are planning to implement ‘AI-enabled menu changes and suggestive selling’ which, in layman’s terms, means the beloved Dave’s Double could double in price depending on how hangry the masses are. Because who doesn’t love a little extra dash of economic principles with their burgers?
Key Points to Ketchup… I Mean Catch Up On:
- Wendy’s is considering trying out surge pricing, making the cost of your cravings contingent on demand. After all, nothing says comfort food like supply and demand economics.
- This spicy slice of tech news was announced by Wendy’s CEO, Kirk Tanner, in an earnings call, stirring the pot for the restaurant and retail industry.
- Surge pricing means that munching a Dave’s Double could be pricier during peak burger-flipping hours. You might want to ration out your nuggets to stick to your budget.
- This plan is not just about surge pricing, it’s also about ‘suggestive selling’. Who knows what AI might convince you to order next? Extra pickles? Baconator fries? A Frosty for dessert? Anything’s possible when robots are in charge of up-selling!
Final Thoughts
In this ever-changing world, we’re used to tech creeping into our lives, but now it’s inviting itself to dinner too. Wendy’s leap into AI-enabled pricing and selling might just be the start. Will other food chains follow suit? Only time, and perhaps your next take-out order, will tell. For now, we’d like to suggest keeping an eye on the time before you order that Baconator-feast. Just remember, in the age of AI, eating late might just eat into your budget!
As part of this experiment I would like to give credit where credit is due. If you enjoy these, please take a moment to read the original article:
https://www.theguardian.com/food/2024/feb/27/wendys-dynamic-surge-pricing
Blog Title
AI: gpt-3.5-turbo-0125: chatcmpl-8wt5Y0DlC3GiXqpd2g06GqdVnbqv8
Instruction: “You are an AI blog title generator. Create a catchy and concise title for the blog post that is catchy and optimized for search engines. Remove all html in the response and do not use quotes. Please do not use words that are unsafe to process in Dall-E image AI.”
Prompt: Content Summary of text from above.
Response: AI Revolution in Fast Food: Wendy’s Introduces Surge Pricing and AI-Enabled Menu Changes
Image Description
AIgpt-4-0613:chatcmpl-8wt5eLfQ0wFKA59Wc8ZguIfPcPVdV
Instruction: “You are a helpful assistant that creates unique images based on article titles. Create a brief visual description of what an image would look like for this title. Please pick a style of art from the following: Futurism, Impressionism, Romanticism, or Realism, be sure to consider the image should reflect an AI Robot Pirate theme during the Golden Age of Pirates.”
Prompt: In the style of Futurism, the image will depict a modern Wendy’s fast-food restaurant bustling with activity. Central to the image is a sleek, metallic AI robot pirate with a hamburger-and-fries skull emblem on its bandana, manning the ordering counter with a touchscreen interface displaying fluctuating prices. Customers are seen interacting with the touchscreen, awestruck by the AI’s efficiency. In the backdrop is a digital signage showcasing AI-enabled menu changes, the items flashing and morphing as per demand and time. Futuristic elements mix with the warm, fast-food ambiance, symbolizing a revolutionary change.
Response: AI Revolution in Fast Food: Wendy’s Introduces Surge Pricing and AI-Enabled Menu Changes



