Real is Fake – AI Invades Super Bowl Commercials
In a not-so-distant world where big names inject major moolah for a few seconds of Super Bowl screen time, advertisers are ditching the rule book and airing their commercials early, just like exam students who can’t hold their pee. What’s the twist? These ads are being invaded by artificial intelligence, faster than your grandma discovering emojis. Bodyarmor, a sports drink brand owned by Coca-Cola, has set the ball rolling by using AI to recreate Kobe Bryant for its Super Bowl commercial. Groundbreaking or freaky? Let’s dive into the uncanny valley.
Key Points
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Pre-Gaming the Adverts
In a bid to be the early bird that gets the worm (or the eyeballs, in this case), brands like Bodyarmor are releasing their Super Bowl commercials ahead of the big game this year. Marketers are apparently too excited to wait for the game day.
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AI Enters the Game
Not satisfied with just shaking up the timeline, Bodyarmor has gone a step further by employing artificial intelligence in its commercial. The ad features AI-driven recreation of the late NBA star, Kobe Bryant.
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Riding on Legacy
Bryant, who was an investor and creative director for Bodyarmor, was quite a fan of the Super Bowl. His AI version interacts with other sports figures in the ad, literally extending Bryant’s legacy beyond his life.
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Pushing Boundaries
By using AI to recreate a beloved and iconic figure, Bodyarmor is pushing boundaries in the advertising world, nudging us further into a future where resurrecting individuals digitally is not only possible, but also commercialized.
Final Thoughts
Remember when your parents warned you about talking to strangers? Well, they never said anything about talking to AI recreations of iconic sports figures. Bodyarmor’s Super Bowl commercial is a touchdown in technological innovation but comes with a side of existential dread. Like that time you had too many hot wings during halftime – exhilarating but a little discomforting. It’s like being in a sci-fi movie that’s yet to cast Tom Cruise.
In the labyrinth of ethical questions and debates, one thing’s certain – AI is not just watching the game, it’s playing it. As we raise a toast to the tech-savvy times we live in, let’s tune in to the Super Bowl, with eyes wide open for the next technological curveball. Buckle up, folks; things are about to get unreal.
As part of this experiment I would like to give credit where credit is due. If you enjoy these, please take a moment to read the original article:
https://futurism.com/the-byte/coke-ai-generated-super-bowl-ad-scary
Blog Title
AI: gpt-3.5-turbo-0613: chatcmpl-8p3IwpcCwEZo3BYCHmWW2daNLLKrI
Instruction: “You are an AI blog title generator. Create a catchy and concise title for the blog post that is catchy and optimized for search engines. Remove all html in the response and do not use quotes. Please do not use words that are unsafe to process in Dall-E image AI.”
Prompt: Content Summary of text from above.
Response: AI Takes Over Super Bowl Commercials: Real is Fake
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Instruction: “You are a helpful assistant that creates unique images based on article titles. Create a brief visual description of what an image would look like for this title. Please pick a style of art from the following: Futurism, Impressionism, Romanticism, or Realism, be sure to consider the image should reflect an AI Robot Pirate theme during the Golden Age of Pirates.”
Prompt: Art Style: Futurism
Picture a wide-angle view of a 17th-century wooden pirate ship in the middle of a tumultuous sea with a robot pirate standing proudly on the deck. The robot embodies traits of the Golden Age of Pirates: tricorn hat adorned with futuristic tech instead of feathers, coin-operated robotic parrot sitting on its shoulder, and LED-lit cutlass in hand. All against a backdrop of a sky filled not with stars but with holographic Super Bowl commercials. The advanced nature of the robot and the holograph are in sharp contrast with the historical ship, representing the transition from real to artificial intelligence.
Response: AI Takes Over Super Bowl Commercials: Real is Fake
