# Hollywood Game Performers to Strike Over AI Protections
## Hollywood’s video game performers plan to go on strike due to failed negotiations over AI protections.
### Key Points:
– **Details of the Strike:**
– The strike involves video game voice actors and motion capture performers under Sag-Aftra.
– It is the second strike for these performers in nearly two years.
– The strike is set to begin at 12.01 am on Friday.
– **Reason Behind the Strike:**
– Talks for a new contract with major game studios, regarding AI protections, have broken down.
– Gaming giants such as Activision, Warner Bros, and Walt Disney Co are involved.
– **Impact on the Industry:**
– This strike puts a part of the entertainment industry at a standstill.
– The new interactive media agreement is at the heart of the negotiations.
# Final Thoughts
The battle between Hollywood performers and major game studios showcases the growing importance of AI protections in the entertainment industry. As technology advances, it’s interesting to see how these negotiations will shape the future of voice acting and motion capture in video games. Let’s hope this strike leads to a fair resolution for all parties involved!
As part of this experiment I would like to give credit where credit is due. If you enjoy these, please take a moment to read the original article:
https://www.theguardian.com/games/article/2024/jul/25/video-game-actors-strike-sag-aftra-ai
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