Under Armour Left Red-Faced Over AI-Powered AD Controversy
Artificial Controversy: Under Armour Lobs an AI-Powered Ad Blunder
Our friends over at Under Armour are getting quite a workout in the press cycle recently and man, they didn’t even have to break a sweat, thanks to their latest ‘AI-powered’ ad. Apparently, they’ve been lifting more than just weights; they’ve been professedly lifting other creators’ content for their blockbuster ad. Let’s dive in to flesh out the biceps of this scandal.
Key Heavyweights:
– Despite kicking up a sweat in the athletic gear world, Under Armour decided to stretch their boundaries and use AI to create a commercial. However, instead of scoring, they fumbled, as it turned out their ‘AI-powered’ ad re-uses earlier content without thorough acknowledgement.
– What’s more, the ad features superstar British boxer, Anthony Joshua, strutting his stuff in full athletic gear, punching the air with the grace of a ballerina dancing to Beethoven. Clearly, even AI likes to watch a good boxing match.
– TechCrunch lobbed the first blow by reporting the conspicuous resemblance between past and ‘AI-produced’ Under Armour commercials. It seems that the AI didn’t just get inspired, but simply borrowed scenes from previous ads.
– The controversy sparked a debate in the tech community concerning the misuse or unethical use of AI technology. This case brought to the fore the question – Is AI being used as a mask to paper over the work of other creatives?
– Under Armour has yet to raise its guard and respond to these allegations. Well, they might work out regularly, but it seems they skipped the PR training day.
Final Round – The Bell Rings:
And there you have it, folks! The latest episode of ‘When using AI goes wrong’. In all seriousness, Under Armour’s blunder underscores the importance of fair use and ethical AI application. It’s one thing to employ AI for efficiency and innovation but quite another when it’s used as a fancy excuse for something less scrupulous. Under Armour, it’s high time to gear up, put your gloves on and face the music before the referee counts to ten.
As part of this experiment I would like to give credit where credit is due. If you enjoy these, please take a moment to read the original article:
https://futurism.com/the-byte/under-armour-ai-generated-commercial
Blog Title
AI: gpt-3.5-turbo-0125: chatcmpl-94Zzh7YIbg1Bs6vVDBPffIPTHvVlG
Instruction: “You are an AI blog title generator. Create a catchy and concise title for the blog post that is catchy and optimized for search engines. Remove all html in the response and do not use quotes. Please do not use words that are unsafe to process in Dall-E image AI.”
Prompt: Content Summary of text from above.
Response: Under Armour AI-Powered AD Blunder: A Controversy Unmasked
Image Description
AIgpt-4-0613:chatcmpl-94Zzm2zZPSWLxNwluUCj5NqQS8a2n
Instruction: “You are a helpful assistant that creates unique images based on article titles. Create a brief visual description of what an image would look like for this title. Please pick a style of art from the following: Futurism, Impressionism, Romanticism, or Realism, be sure to consider the image should reflect an AI Robot Pirate theme during the Golden Age of Pirates.”
Prompt: In a Futurism style, the image portrays an AI Robot Pirate standing on the deck of a ship during the Golden Age of Pirates. It’s raising a flag with the Under Armour logo on it, but there’s a glitch in the flag’s pattern. Around the robot, we see open scrolls with blueprints of AI and Under Armour products, pointing out the inconsistencies. The scene is lit with a surreal, mechanical glow to accentuate the futuristic theme. Viral digital waves, symbolizing controversy, are emerging from the flag, carrying toward the horizon.
Response: Under Armour AI-Powered AD Blunder: A Controversy Unmasked
